Privacy Policy
Last Updated: March 30, 2025
1. Introduction
Rocket Fuel Reviews ("we," "us," or "our") is a business based in Manitoba, Canada. We are committed to protecting the privacy of our clients and their customers. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our services, including SMS-based communications. By using our services, you consent to the practices described in this policy.
2. Information We Collect
Personal Information: When you use our website and services, we may collect personal information, such as your name, address, phone number, and email address. We collect this information when you voluntarily provide it to us through forms or other means.
Business and Service Information: We may also collect business-related information and customer review content submitted through our system.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To identify you and provide you with our services
- To send personalized review requests via email and SMS
- To respond to positive reviews on behalf of businesses
- To repurpose reviews for marketing purposes (e.g., social media, websites)
- To improve and optimize our services
- To process payments via Stripe
- To respond to questions or comments and make recommendations
- To comply with legal requirements
4. Opt-In Consent
Before collecting your information, we will obtain your explicit consent through an opt-in mechanism. By providing your personal information, you are expressly consenting to the collection and processing of that information for the purposes outlined in this Privacy Policy.
5. SMS and Email Communications (Opt-In Policy)
By providing your phone number and/or email address, you consent to receive communications from us, including SMS and email messages related to review requests and service updates. Standard message and data rates may apply.
You may opt out of SMS communications at any time by replying with “STOP” or contacting us at [email protected]. For email communications, you may use the unsubscribe link provided or contact us directly.
We do not sell, rent, or share any customer information related to the SMS subscription. Your SMS data is used solely for the purpose of delivering our services and communicating directly with you. Any information collected for SMS communications is handled in accordance with this Privacy Policy and is not used for any third-party marketing or commercial purposes.
Mobile information including text messaging originator opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes or for any other purpose.
6. Information Sharing
Your information will only be shared with our business partners in the event that it helps us provide you with essential business functions. We do not sell, trade, or otherwise transfer your personal information to third parties.
We may share your personal information only as outlined above. However, text messaging originator opt-in data and consent will never be shared with third parties or affiliates for marketing, promotional, or any other purpose.
We may share your information in the following circumstances:
Service Providers: We may share your information with third-party service providers who assist us in providing and maintaining our services, including sending SMS or email messages to you. These service providers are obligated to maintain the confidentiality and security of your information.
Legal Compliance: We may disclose your information when required by law or to protect our rights, privacy, safety, or property, or that of our users or others.
7. Automation and Third-Party Services
We use third-party software to automate review requests and responses. By using our services, you acknowledge that some data may be processed through these platforms.
Payments are securely processed through Stripe. We do not store or directly handle credit card details.
8. Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encryption, access control, and secure storage systems. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.
9. Your Choices
You have the following choices regarding your personal information:
Access and Update: You may access and update your personal information by contacting us at any time.
SMS Opt-Out: You can opt out of receiving SMS communications from us at any time by texting “STOP” to the number you receive messages from.
Help with SMS: Text “HELP” for assistance with SMS messaging.
10. Disclaimer Regarding Negative Reviews
Our service automates responses to positive reviews only. It is the responsibility of the business owner to monitor and manage negative feedback. Rocket Fuel Reviews is not liable for reputational impacts resulting from negative reviews.
11. Cookies and Tracking Technology
Our website may use cookies and tracking technologies to analyze site traffic and enhance user experience. You can manage your cookie preferences through your browser settings.
12. Business Transfers
In the event of a business sale, merger, or transfer, client and customer information may be included in the transaction. Affected users will be notified prior to the transfer.
13. Data Breach Notification
If a data breach occurs, we will notify affected users as required by applicable law and take immediate action to secure all data and minimize risk.
14. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with their personal information, please contact us, and we will take steps to delete that information.
15. Data Retention
We retain collected data only as long as necessary to fulfill our services and legal obligations. Once data is no longer needed, it is securely deleted.
16. Limitation of Liability
We are not responsible for financial loss, reputational damage, or legal actions arising from use of our services. Clients are responsible for their review management practices and compliance with applicable laws.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the updated policy on our website with the effective date. Continued use of our services constitutes your acceptance of any changes.
18. Contact Information
If you have any questions or concerns about this Privacy Policy, please contact:
Rocket Fuel Reviews
378 Southall Drive
Winnipeg, Manitoba
R2V 1V4
Phone: 204-202-6598
Email: [email protected]
Website: www.rocketfuelreviews.com
